Shop Sweet Lulu is an online boutique specializing in high-quality, on-trend partyware and gifts sourced from around the globe. We know you’ve got a million things to do but shopping for pretty things can be crossed off your list!  Instead, you can spend that precious time celebrating life with your littles - It’s our gift to you:)

We believe that the best elements of a party are often the simplest. We believe in rainbows and fairy dust and impromptu dance parties and wearing fancy tutus to the grocery store.  We believe a single balloon can bring happiness beyond measure. We believe in kindness and gratitude and bravery and giving back. We believe in supporting other small businesses and the women that own them. We believe it’s the sweet little details that make any celebration special, and that any day can be a special celebration.  

We want to share ideas and inspire you without overwhelming you, and so we’ve curated only the very best products for gifting and celebrating.  And we want you to to be able to shop in your jammies with a strong cup of coffee or a big glass of wine - because we know you’re tired, mama.

And we’re so glad you’re here.

Jessie Senese,


 Want to know more?  This is how it all began...

Shop Sweet Lulu was born in my home office in the summer of 2010. Named after my daughter Olivia (Lulu),  the shop simply carries things that make a party pretty, and gifts that entertain and delight; all the things that are so lovely or charming or sweet that they make me squeal when I discover them.

It seemed right to name my company after my daughter, since she was the reason I started throwing parties in the first place. For her first birthday, in the summer of 2001, I took months of cake decorating classes to make her the perfect Pink Ruffle Cake, armed with a photo torn out of the pages of Martha Stewart Baby magazine (I still possess every issue ever published!), and a chocolate ganache cake for the guests. I designed and created the party invitations, the party favors, a crazy candy centerpiece, made the food, and sewed Olivia a party dress out of thai silk - without a pattern. It was the perfect creative outlet for me.

Soon after we opened the online store, we realized there was great demand for the products we were sourcing, and we quickly outgrew my little home office - first moving to one warehouse, then another, and then finally to where we are now... a 4,000 square foot warehouse space just minutes from home.  Along the way, we’ve added all sorts of fun items for gifting, decorating, and dressing up! We’ve also added a team of Lulus (Jena, Lisa, Stevie, Melinda, Suzanne, Anna, Gina, Rachel, and Jessica) that help pack and fulfill orders, answer your emails, twist tassels until their fingers are sore, and drive to the post office after hours to get those super special packages shipped out!  Our workdays end early so everyone can get home to their kids.

Olivia was joined by a brother, Jack, in 2002 - and more recently by another brother, Gray (now 6) - who knows nothing other than a life filled with confetti and balloons!  Olivia has recently gone off to college, which made us realize even more than ever, how fast children grow up.

So go hug your babies and give them kisses.  And then come on back and shop with us, we'll save your cart for you :)